Hello friend,
I’m Tom.
I believe our purpose in life is to find our purpose. And I believe that's true whether you're a human, a brand, or something somewhere in between.
As a member of the LGBTQ+ community, I’m also passionate about positive representation and inclusion in media.
I’m on a mission to help you find purpose to create resonance with your audience.
I’ve spent a decade and a half honing my strategic marketing, advertising and branding skills with some of the biggest brands and agencies in the world. During this time, I’ve developed a passion for engaging storytelling and purpose-driven work with deep consumer, B2B, branded content, social media, digital platform and publisher experience.
My top skills:
Consumer Insights
Behavior Analysis
Multicultural Marketing
Research and Data Analysis
Brand naming and Brand Identity Evolution
Cross-functional Collaboration
Strategic Planning and Analysis
Customer Experience Strategy
Consumer Journeys
Client Service
Excellent Written and Verbal Communication Skills
Analytic Software Proficiency
Positioning and Value Propositions
Presentation Design and Delivery
Qualitative and Quantitative Customer and Market Research
Strategic and Creative Project Management
My expertise & offerings:
Branding &
Strategic Planning
I like to say I’ve been “classically trained” as a brand strategist at the biggest names in the advertising world, like DDB, Leo Burnett, TBWA, Havas Worldwide and FCB. Whether you’re looking to launch a completely new brand or help reinvigorate a classic mainstay, I have a proven track record of winning hearts and changing minds.
Concepting &
Big Ideas
“How does this come to life?” “What’s the headline?” “What do we leave them with?” These are a few of the questions marketers find themselves repeating over and over again when strategy doesn’t feel creative. My silver bullet is the ability to work on both sides of the aisle: part strategist, part creative, I can support (and spar) with every creative mind in the room.
Design, Direction & Execution
Some strategists live in the world of the abstract — but not me. While they say it all begins with an idea, we no longer live in a world where ideas can sit pretty without earning their keep. That’s why I’ve honed my skills as a copywriter, creative director and executor of strategic creative to bring my ideas to life on paper, in presentations and on screens big and small.