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Hello friend,
I’m Tom.

I believe our purpose in life is to find our purpose. And I believe that's true whether you're a human, a brand, or something somewhere in between.

As a member of the LGBTQ+ community, I’m also passionate about positive representation and inclusion in media.

I’m on a mission to help you find purpose to create resonance with your audience.

I’ve spent a decade and a half honing my strategic marketing, advertising and branding skills with some of the biggest brands and agencies in the world. During this time, I’ve developed a passion for engaging storytelling and purpose-driven work with deep consumer, B2B, branded content, social media, digital platform and publisher experience.

My top skills:

Consumer Insights

Behavior Analysis

Multicultural Marketing

Research and Data Analysis

Brand naming and Brand Identity Evolution

Cross-functional Collaboration

Strategic Planning and Analysis

Customer Experience Strategy

Consumer Journeys

Client Service

Excellent Written and Verbal Communication Skills

Analytic Software Proficiency

Positioning and Value Propositions

Presentation Design and Delivery

Qualitative and Quantitative Customer and Market Research

Strategic and Creative Project Management

My expertise & offerings:

 
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Branding &
Strategic Planning

I like to say I’ve been “classically trained” as a brand strategist at the biggest names in the advertising world, like DDB, Leo Burnett, TBWA, Havas Worldwide and FCB. Whether you’re looking to launch a completely new brand or help reinvigorate a classic mainstay, I have a proven track record of winning hearts and changing minds.
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Concepting &
Big Ideas

“How does this come to life?” “What’s the headline?” “What do we leave them with?” These are a few of the questions marketers find themselves repeating over and over again when strategy doesn’t feel creative. My silver bullet is the ability to work on both sides of the aisle: part strategist, part creative, I can support (and spar) with every creative mind in the room.
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Design, Direction & Execution

Some strategists live in the world of the abstract — but not me. While they say it all begins with an idea, we no longer live in a world where ideas can sit pretty without earning their keep. That’s why I’ve honed my skills as a copywriter, creative director and executor of strategic creative to bring my ideas to life on paper, in presentations and on screens big and small. 

Some nice things about me:

“I was immediately impressed by not only Tom’s overall strategic acumen and knowledge of the client's business/needs, but by his diligent work ethic, creativity and overall attitude. Tom was routinely able to answer most any strategic task asked of him, no matter how difficult. His ability to dig for answers in unexpected places and craft a compelling visual story around a strategic platform idea was hugely beneficial in inspiring great work from his creative teams.”

— Marc Wilson, EVP Executive Director of Strategic Inclusion at FCB Global

“His strong thinking and actionable strategy make him an invaluable asset to any client, while his positive and tenacious personality make him a great collaborator and partner.”

— Kimberley May, Director of Advertising at Tyson Foods