Hello friend,
I’m Tom.
I believe our purpose in life is to find our purpose — and I believe that's true whether you're a human, a brand, or something somewhere in between.
My mission is to help you find purpose and create resonance with your audience.
I’ve spent a decade and a half honing my strategic marketing, advertising and branding skills with some of the biggest brands and agencies in the world. During this time, I’ve developed a passion for engaging storytelling and purpose-driven work with deep consumer, B2B, branded content, social media, digital platform and publisher experience.
Expertise & Offerings:
Branding & Strategic Planning
As a strategist, I’ve been “classically trained” at the biggest names in the advertising world, like DDB, Leo Burnett, TBWA, Havas Worldwide and FCB. Whether you’re looking to launch a completely new brand or help reinvigorate a classic mainstay, I have a proven track record of winning hearts and changing minds.
Concepting & Big Ideas
“How does this come to life?” “What’s the headline?” “What do we leave them with?” These are a few of the questions marketers find themselves repeating over and over again when strategy doesn’t feel creative. My silver bullet is the ability to work on both sides of the aisle: part strategist, part creative, I can support (and spar) with every creative mind in the room.
Design, Direction & Execution
Some strategists live in the world of the abstract — but not me. While they say it all begins with an idea, we no longer live in a world where ideas can sit pretty without earning their keep. That’s why I’ve honed my skills as a copywriter, creative director and executor of strategic creative to bring my ideas to life on paper, in presentations and on screens big and small.