Discover Financial Services: Together for Change

How do you create a global sustainability campaign without getting lost in the noise? Focus on the #1 sustainability action people actually feel they have control over: food waste. Together with Discover Global Network and Diners Club International, I created the Together for Change strategic messaging framework through the research and insight, strategic planning, creative brief and concepting phases to deliver a truly global campaign that appealed to all our consumers, franchise partners and constituents.