Beats by Dre:

Cancel the Noise

Gen Z is the most stressed out and overstimulated generation in recent memory — and to them, music is more than just a matter of taste. It’s a way to block out the things that are overwhelming them. For this Black Friday sale of the newest Beats Noise-Cancelling Headphones, I was responsible for this strategic insight, the creative strategy and copywriting that brought this video to life with Gen Z influencer Juanpa Zurita. 

Please click the below image to view the video on Facebook!