Madewell:

Sustainability for the future

When one of the fastest-growing fashion brands in the U.S. asked for a strategy session to figure out how to limit wastefulness in the fast-fashion industry, I created a full-day workshop and inspiration session to lead the way. Guiding their executive leadership team through category inspiration, competitive insights and creative ideation, we arrived at several key initiatives for creative content and customer engagement to create impact (while minimizing impact on the environment).